DIGITAL MARKETING OFFICER

MIT Teachers Training College is a leading training institution offering teacher training services. We require a self-motivated officer to lead our marketing activities.

Duties and Responsibilities

  • Aid in the daily aspects of promoting the our business campaigns
  • Assist in implementing plans to increase followers on popular social media websites such as Twitter, Facebook, YouTube, and LinkedIn
  • Assist in the growth of the brand by raising awareness through various social media platforms
  • Assist with the design and execution of social media content
  • Compile MIT TTC initiatives into a quarterly e-newsletter
  • Compiling and distributing monthly news stories
  • Help create and distribute content such as blogs, info – graphics, videos and press releases on social media and traditional news outlets
  • Interact with followers and potential customers by communicating and answering questions through the Institute’s  social pages
  • Monitor postings to ensure brand message is constant from the terminology used to images posted
  • Provide regular feedback on insights gained from digital/social media engagement.
  • Support corporate communications and technical team to live stream events online
  • Support in placing online/ digital adverts when need arises.
  • Track social media engagement to identify high-performing ideas and campaigns for scalability
  • Work alongside the marketing team to create a plan for social media strategies monthly.

 Qualifications

  • A Bachelor’s degree or Diploma in public relations, journalism, marketing
  • Knowledge and exposure in digital marketing.
  • Knowledge of video and picture editing.
  • Comfortable with working with Microsoft Office and Adobe Suites.
  • General knowledge of Search Engine Optimization and internet ranking for web content.
  • Demonstrable skills in analytical thinking, communication, and research;
  • Excellent knowledge of English with fluency in speaking, reading, and writing.
  • Ability to work alongside a diverse group of employees and simultaneously work toward many company initiatives at once.

 Apply through the Principal,

 

MIT Teachers Training College   
Posta Building,
P.O. BOX 2656 – 90100
Machakos – Kenya

Cell: +254 708 829 487
          +254 733 287 555

E-mail: principal@mitttc.ac.ke
Website: www.mitttc.ac.ke

Closing Date:  22/03/2024