DIGITAL MARKETING OFFICER
MIT Teachers Training College is a leading training institution offering teacher training services. We require a self-motivated officer to lead our marketing activities.
Duties and Responsibilities
- Aid in the daily aspects of promoting the our business campaigns
- Assist in implementing plans to increase followers on popular social media websites such as Twitter, Facebook, YouTube, and LinkedIn
- Assist in the growth of the brand by raising awareness through various social media platforms
- Assist with the design and execution of social media content
- Compile MIT TTC initiatives into a quarterly e-newsletter
- Compiling and distributing monthly news stories
- Help create and distribute content such as blogs, info – graphics, videos and press releases on social media and traditional news outlets
- Interact with followers and potential customers by communicating and answering questions through the Institute’s social pages
- Monitor postings to ensure brand message is constant from the terminology used to images posted
- Provide regular feedback on insights gained from digital/social media engagement.
- Support corporate communications and technical team to live stream events online
- Support in placing online/ digital adverts when need arises.
- Track social media engagement to identify high-performing ideas and campaigns for scalability
- Work alongside the marketing team to create a plan for social media strategies monthly.
Qualifications
- A Bachelor’s degree or Diploma in public relations, journalism, marketing
- Knowledge and exposure in digital marketing.
- Knowledge of video and picture editing.
- Comfortable with working with Microsoft Office and Adobe Suites.
- General knowledge of Search Engine Optimization and internet ranking for web content.
- Demonstrable skills in analytical thinking, communication, and research;
- Excellent knowledge of English with fluency in speaking, reading, and writing.
- Ability to work alongside a diverse group of employees and simultaneously work toward many company initiatives at once.
Apply through the Principal,
MIT Teachers Training College
Posta Building,
P.O. BOX 2656 – 90100
Machakos – Kenya
Cell: +254 708 829 487
+254 733 287 555
E-mail: principal@mitttc.ac.ke
Website: www.mitttc.ac.ke
Closing Date: 22/03/2024